According to the AP and multiple news outlets, COVID-19 cases are rising in the U.S. — particularly among those who are unvaccinated.
The current scenario in the US of soaring COVID-19 cases, fueled by unvaccinated Americans and the super-contaigous delta variant, was described by Dr. Anthony Fauci as an “unnecessary predicament” according to the AP. As Dr. Fauci put it, “we’re out there, practically pleading with the unvaccinated people to go out and get vaccinated.”
This trend will likely continue to increase in the weeks ahead. NPR reported recently on projections acheived by combining 10 models from different academic teams.
In the most likely scenario, there would be around 60,000 cases and around 850 deaths each day, expected to peak in mid-October. (The eligible population for vaccination is presumed to be individuals aged 12 years and older.)
Urgent need for tailored campaigns
The NPR story points out that there are many factors at play “including whether the vaccination campaign picks up steam and whether other mitigation measures are put back into place,” quoting one expert saying, “Changes in behavior that we didn’t predict and big shifts in vaccination could very much change these results.”
It’s clear the pandemic isn’t over yet. In that same NPR story, William Hanage, an epidemiologist at the Harvard T.H. Chan School of Public Health, says, “we’re not going to be able to land the plane without turbulence. How much turbulence will track with how many people are vaccinated in a given community.”
Respectful and culturally-specific messages
In the race against new variants, it has become crucial to raise vaccination rates–sometimes among social groups with deeply-held fears and beliefs.
Health Communication Partners can help.
Using proven research methods developed at the University of Pennsylvania, Health Communication Partners’ unique process focuses on the relationships between language, health, and culture for a respectful, culturally-specific vaccination campaign.
Health Communication Partners can assist your organization with a targeted vaccine campaign, from start to finish.
And our rapid process means your message can go out quickly.
Using its cross-cultural communication, health literacy and patient education expertise, Health Communication Partners helps you and your organization reach those who remain hesitant about COVID-19 vaccination by:
- Collaborating with key organizational stakeholders, trusted vaccine messengers and/or community leaders
- Performing foundational research,
- Conducting original, empirical research, and
- Co-creating an original, unique, and tailored vaccination message that resonates with its target audience.
From creation to launch, HCP provides full service for your campaign. We work with our strategic marketing and media partners at Maven Roth Group to provide overall campaign creative direction, and:
- Paid digital or social media ads
- Organic social media ads
- Print, OOH or billboards
- Radio Spots (production and editing)
- Broadcast TV Spots (production and editing)
- Videos – short-form or long-form (production and editing)
- Media buying and management.
Any organization with a call-to-action regarding COVID-19 vaccination will benefit from HCP’s cutting-edge techniques. We work with Health systems, State Departments of Health, Government agencies and Municipalities, Community health centers, Non-profits and NGOs, School systems, and a range of others.
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