• Learn to evaluate metaphor effectiveness

    Differentiate between parts of a metaphor. Identify cognitive & affective aspects of metaphor construction & reception.

  • 1 hour, on-demand workshop

    5 quick individual lessons. Stop and start anytime.

  • Video format

    Easy to watch from any device

  • For Physicians, Clinicians, Providers and Researchers

    Appropriate for all specializations and practice situations

  • Research-based

    Examples and references from clinical medicine, medical education and public health

  • Immediate access

    Begin workshop now. Pause and resume anytime. Rewatch as many times as you wish.

Do your metaphors have the impact you want?

Multiple studies show metaphors used by health professionals have impact on patients' thinking and action.

Positive--and negative--impact.

Metaphors enhance patient communication. They're time-saving in their efficiency. Learn to make the most of yours.

Based in Cognitive Metaphor Theory and Critical Language Studies.

  • This workshop goes beyond what's 'good' and 'bad' about using metaphors. It shows you how to change them.

What do the lessons look like?

Each lesson is a video with narration, written content, and worksheets.

Who teaches the workshop?

Dr. Anne Marie Liebel, host of "10 Minutes to Better Patient Communication" and an award-winning researcher and mentor. Dr. Liebel has a Doctorate in Language, Literacy and Education from the University of Pennsylvania and is a lifelong educator. 

How long will this take?

There are 5 short lessons. Each is between 9 and 12 minutes. They can be taken each at your convenience. It will take approximately 1 hour to view the entire workshop. 

Can I re-watch the lessons?

Yes. There is no limit to how many times you can view the workshop.